Sherrilynne Starkie

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Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Trick 2: Repurpose content. Luckily there many automation tools for content discovery.

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New look and feel for LinkedIn

Sherrilynne Starkie

Users can see what connections are talking about and can engage by liking, commenting updates (sound familiar?). The should make it easier to surface the most relevant content for each individual. Content curation on the rise. Now network updates and articles are featured at the top of the feed. PLEASE LIKE MY FACEBOOK PAGE.

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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Related posts: Analytics: what matters to content marketers?

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Social media top 5: Twitter takes on spammers and bots

Sherrilynne Starkie

Twitter is now banning apps that allow you to simultaneously post identical content to multiple profiles or liking or retweeting from multiple accounts. A"downvote" button that lets users flag and hide comments they deem inappropriate is being tested in the USA. Now users can decide how recipients can view content sent directly.

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Top five: audio and video social media innovation

Sherrilynne Starkie

Fans can leave comments or questions on stories, and creators can publicly address each response. Stories are becoming a dominating social media format and should be a central part of content planning. Facebook is testing search ads in its search results and Marketplace, according to industry reports. — SS. via GIPHY. — SS.

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Native advertising is here to stay

Sherrilynne Starkie

Online news sites Buzzfeed, Mashable and The Huffington Post all have their editorial and production departments involved in generating sponsored content. Last week native ads went mainstream with the launch of The New York Times new website and a subdomain which distinguishes paid content in the publication from editorial content.

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Third Tuesday feat. Craig Silverman

Sherrilynne Starkie

At last week’s Third Tuesday Ottawa (#3tyow) Regret the Error blogger Craig Silverman shared his lessons learned about content curation, creation and publishing with more than 50 social media enthusiasts. Soon he was commenting about media accuracy and was seen as an expert on the subject. Thanks @CraigSilverman ! May 27, 2013.

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