Adam Sherk
MARCH 8, 2012
AKA Are we collaborating effectively?). The main theme here is the need for better collaboration between the marketing, editorial and technical teams. In terms of measuring success, a good approach is to define specific goals both for ongoing social activity and for specific content and promotions, as well as individual social sites.
Adam Sherk
APRIL 30, 2013
However utilizing enterprise-level tools is not always an option for smaller organizations, or even large ones with budget constraints. A shared Google Doc is a workable option for team collaboration. Fortunately there are plenty of useful tools that are free or inexpensive. So that’s a good group of tools to get you started.
Adam Sherk
DECEMBER 8, 2009
Essentially the idea is that for ongoing stories news organizations would maintain a single, consistent “living” URL that is continually updated with the latest developments. by Adam Sherk on December 8, 2009 Today Google unveiled its Living Stories prototype , showcasing its vision of a new format for presenting news stories online.
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