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Top B2B Brands on Social Media

Social Media Strategies Summit

1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. But Hubspot understands their target audience, and focuses their marketing around providing valuable resources to their consumers. In turn, marketers identify Hubspot as a go-to source for this valuable information. #2 Source: Slack Twitter.

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How marketing automation empowers your team, and whole org

Sprout Social

Automation also breaks down silos and smooths out collaboration within your team, and beyond. Social media content tools , like Sprout’s Message Approval Workflows , that aid team collaboration and content approvals. Examples include Sprout Social, Hubspot, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement and Zapier.

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20 Top Social Media Tools To Make Your Life Easier in 2023

Hootsuite

A good tool can help you work faster, create better content, collaborate with your team, analyze your results, and plan for the future. Brandwatch Brandwatch is a tool for conducting market research and measuring brand sentiment. Source Best for: Enterprise-level brands looking for a solution to measure engagement and brand sentiment.

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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. Update customers on upcoming events, product launches, or exclusive sales. Respond to direct messages promptly.

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Top 5 Content Marketing Strategies For B2B Brand Promotion

Keyhole.co

For instance, check out this LinkedIn post by a HubSpot recruiter: Pretty neat, huh? It gives people a behind-the-scenes look at HubSpot culture. It even analyses the sentiment so you give a relevant reply to your audience. It’s not just any old marketing spiel — it’s a genuine, authentic endorsement.

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Social media for strategic communications: 4 ways to strengthen your brand narrative

Sprout Social

Now, social media has blurred the boundaries between the two, driving even closer collaboration between the functions. Say you’re preparing to write a press release on an upcoming campaign launching in partnership with a high-profile spokesperson. Has sentiment been trending up or down in recent months?

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19 Hootsuite alternatives for your brand in 2024

Sprout Social

Which means you need a tool that enables collaboration between your teams—ideally with AI capabilities to speed you up too. The calendar also enables seamless collaboration with in-calendar notes, content placeholders, drag-and-drop functionality and Approval Workflows that enable internal and external stakeholder reviews.

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