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Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

Research from global fashion platform, @lyst shows responsible and conscious shopping is on the rise! Meanwhile, searches for “eco-friendly living” and “zero waste products” have grown 93% and 108% respectively on Pinterest —leading the platform to launch a brand new sustainable product collection in the Pinterest Shop in honor of Earth Day.

Retail 101
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How to Promote Non-Visual Brands on Instagram

Pixlee

Lending itself to images and videos exclusively, the highly visual platform attracts users and visual brands alike. Use Contests to Engage your Customers & Community. With the right influencer marketing software, you can find the best influencers relevant to your audience – and build compelling shared campaigns.

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Why Social Media Is Like Getting Stoned

Techipedia: Tamar Weinberg

People who use social media correctly tend to exhibit some of the more overt characteristics of people chemically influenced (and those who use social media badly exhibit either characteristics of teetotalers or people over-chemically influenced). So, what does this have to do with social media? Be genuine.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! List of Corporate Social Strategists for 2011.

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16 unexpected ways to use WhatsApp for business

Sprout Social

Conversational marketing is on the rise, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences. That’s a large market, ripe for engagement. If you are looking to expand your opportunities to support customers, WhatsApp provides a seamless platform for doing so. Customer service.

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It is a good idea to make a written agreement.

Writtent Blog

It will place limits on how (and often where) a trademark can be used and will affect how the goods or services can be marketed. Our workers service the communities of Brampton, Mississauga, Caledon and the Halton Region. A trademark coexistence agreement is a legal contract that binds the signatories to certain terms and conditions.

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How to Make Video Testimonials That Boost Sales

Pixlee

With the rise of short-form videos on social media, 86% of businesses are already using video as a marketing tool, and including a video on a company landing page can increase conversion by up to 80%. . That’s why many businesses turn to video testimonials in their marketing efforts. Understand the Full Scope of your Video Content.

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