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Weekly Roundup: Rethinking Color

Waxing UnLyrical

Sharon Pruitt via Flickr, CC 2.0 So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. effect marketing.

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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold.

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Facebook and Twitter: Out With the Old, In With the New

The Realtime Report

Furthermore, the larger size of these new ads could cause marketers to dish out more dough for such a coveted spot. Image via Flickr. With the new design boasting three times the former click-through rate, we’ll see if Facebook can back up the numbers. Meanwhile, Twitter has some other tricks up their sleeve. About the Author.

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Hawaii Business: How the Social Media Workshop Can Help You

Bare Feet Studios

It encompasses other buzzwords and concepts you may have heard, from social networks like FaceBook , LinkedIn , and MySpace , to conversational marketing, web 2.0, We have several speakers who focus on non-profits and cause marketing. internet TV and YouTube , blogging, Twitter , etc. What is Podcamp + Wordcamp Hawaii?

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38 Ideas For Your Pinterest Strategy

Diva Marketing Blog

If you get those right it's a marketing two step along the way to making the cash register ring. Example: Elizabeth Arden's PinItToGiveIt Cause Marketing used social media (Facebook, Twitter, bloggers) and traditional media (PR/Events-BlogHer). Build and nuture relationships. Test “pin it” contests. Example: Bella Cupcake .

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Color Clash: Pink or Purple?

Waxing UnLyrical

In the non-profit/cause marketing world, most notably pink, and thus breast cancer. Image: Kurtis Garbutt via Flickr, Creative Commons Kim, who runs the Corporate Alliance to End Partner Violence (CAEPV), asked what I thought was a valid question on her blog: where is all the purple? Regardless, thanks for visiting!

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