Adam Cohen

MARCH 30, 2011

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. Celebrities Are Not Taking Over Twitter (49). How do you define success with leveraging social media? Photo credit: cayusa via flickr. Most Commented.

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Social Media Airlines Sentiment Conference 244

Adam Cohen

JULY 12, 2010

More and more case studies of successes in social channels are popping up. This post was mentioned on Twitter by Ed Shahzade and others. Social media may still be new – and perhaps some approaches will be new to even the biggest organizations. kevinertell Great post, Adam. More about this blog here. Thanks for dropping by.

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Research Social Media Marketing Retail 265

Adam Cohen

SEPTEMBER 28, 2010

Some examples may have been 100% earned media, but I believe most successful case studies have a combination of paid and earned. Thanks to the Powered team for including me in the review for the book, and thanks to Greg for sharing snippets on Facebook and Twitter throughout the process. My Diorama.

Marketing 210

Marketing Review Tweetdeck Posterous 210