Akamai Marketing

JANUARY 1, 2015

Case Study #2: Community Driven Product Launch. For tracking and ease, the event and its communication was primarily executed through Twitter using hashtag #DaBusHNL. 92 unique individuals created content on Twitter. Background: . Results: 958,399 Social Impressions. 425 Tweets. Sell-out event.

Case Study 100

Case Study Study Storify Products 100

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. The changing narrative. apologies, Shonali!).

Communities 239

Communities Case Study Patterns Study 239

Convince & Convert

SEPTEMBER 18, 2014

To celebrate its 30th birthday, Burt’s Bees took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. » Social Media Case Studies bloggers campaign case study celebration community facebook influencers outreach social media twitter'

Hosting 140

Hosting Communities Case Study Social Media 140

Convince & Convert

DECEMBER 5, 2013

From celebrating participant’s moustaches, fundraising efforts and even raising awareness for other company’s Movember campaigns, a steady stream of engaging content continues to be shared across Facebook, Twitter, Instagram, and YouTube. About the Jessica Gioglio: Follow @savvybostonian.

Case Study 136

Case Study Study Sysomos Crowdsourcing 136

Convince & Convert

MAY 2, 2012

Using social media as a central component to promote the program, Walmart customers were invited to visit Walmart’s Facebook Contest page to vote for one of 200 communities hardest hit by unemployment. The community that tallied the most votes was awarded $1 million to help fight hunger.

Case Study 121

Case Study Social Media Study Banking 121

Convince & Convert

MARCH 5, 2024

Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. r/buyitforlife Example This subreddit continues to be one of Reddit’s most popular and fastest growing communities year after year with 1.7M Redditors are inherently curious.

Reddit 143

Reddit Research Loyalty Survey 143

Dave Fleet

FEBRUARY 2, 2011

Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions. Return to Twitter: A call for lapsed users to return to a service that apparently now has over 200 million user accounts.

Twitter 419

Twitter How To Reputation Curation 419

Convince & Convert

SEPTEMBER 22, 2013

If you’re going to try to pick off your competitors’ customers on Twitter one-by-one, you probably should do so with very clear information and calls-to-action. 4 Ways This Big Brand Blew It on Twitter is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Unclear Benefit.

Case Study 153

Case Study Twitter Brands Mobile 153

Waxing UnLyrical

APRIL 29, 2015

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Guest Post by Kari Kiel. But does it work?

Communities 100

Communities Eventful Case Study Groups 100

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. Lots of case studies and lots of stories of success and failure. so that others might gain insights for their own community efforts.

Communities 100

Communities Travel Metadata Content management systems 100

Convince & Convert

JULY 31, 2014

The effort runs through August 1 and combines a pop-up studio inside the Old Street Tube Station in East London’s trendy Shoreditch with a social media campaign to crowdsource cocktail inspiration from Facebook , Twitter and Instagram. » Social Media Case Studies' In order to. Read the whole entry. »

Crowdsourcing 134

Crowdsourcing Case Study Communities Study 134

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

Communities 221

Communities Collaboration Statistics Lurker 221

Sherrilynne Starkie

MAY 25, 2013

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Don’t miss this opportunity for facetime with the people of Ottawa’s social media community and to learn the about the latest social media thinking and trends.

Social Capital 300

Social Capital Conference Case Study Eventful 300

agora pulse

SEPTEMBER 30, 2020

Has your social media agency avoided Twitter? Twitter marketing is one of the most popular forms of digital marketing. Do you love Twitter for marketing? Do you know how to generate high-converting traffic from Twitter? Do you know how to generate high-converting traffic from Twitter? (I Twitter threads.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Convince & Convert

NOVEMBER 6, 2014

In watching the video, it isn’t immediately apparent that the video was crowdsourced from 27 fans on Twitter. There are no Twitter graphics, usernames, or quotes called out until the ending credits. Marketers always talk about building passionate communities and brand advocates.

Crowdsourcing 153

Crowdsourcing Twitter Case Study Activities 153

Convince & Convert

MARCH 5, 2015

The campaign is running across the company’s social media channels, including Facebook, Twitter, Instagram, and Tumblr with a series of curated images and quotes showcasing personalized Chuck Taylor All Stars. For Twitter, fans can submit with #chucktaylor, and Converse’s Tumblr has a dedicated submission form. Image via Converse.

Communities 60

Communities Case Study Tumblr Campaign 60

Razor Social

AUGUST 17, 2016

We have a great community called RazorBlazers where we train a couple of hundred businesses and marketers on an ongoing basis on a wide range of topics. Wrote to all 40 contributors and they shared on Twitter, LinkedIn and FB. Setup ads on Twitter, LinkedIn and Facebook, including specifically targeted ads and remarketing ads.

Case Study 40

Case Study Study Social Media Management Embedding 40

Mindjumpers

MARCH 8, 2012

Tweet In the past, a lot of brands have launched campaigns using Twitter to increase their visibility and encourage more users to actively engage with the brand. According to me, this new program, leverages the business potential of Twitter to the maximum and offers some great opportunities for card holders.

Twitter 172

Twitter Foursquare Case Study Hashtag 172

Sherrilynne Starkie

AUGUST 4, 2013

The sad events that took place last month in Lac-Mégantic proved that social media can easily escape the official communications channels during a crisis situation. As events rolled out on that fateful night, Twitter told the story of the disaster in real time. Photo credit: Abode of Chaos).

Social Media 334

Social Media Case Study Communities Social Media Management 334

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

Case Study 100

Case Study Study Training Collaboration 100

SocialFish

NOVEMBER 30, 2010

This is a repost of an Open Community Virtual Book Tour post I recently wrote for Splash! And there’s no quick fix – no consultant or agency can nurture your community for you, though they can help you build your infrastructure and they can help you with specific campaigns. What do you think? *. Who should take part?

Organization 150

Organization Communities Training Skills 150

ProBlogger

FEBRUARY 5, 2014

Twitter wasn’t mainstream. The community of bloggers, (there were a handful in the same “niche” as me) was a lot closer and not competitive at all.”. Content Week Case Study: Carly Heitlinger of The College Prepster. Case Studies General Writing Content' There was NO pressure,” she says. “No No followers?

Case Study 49

Case Study Study Content Fashion 49

Small Business Mavericks

APRIL 8, 2011

Ghost Twittering is a controversial subject. I can’t imagine someone like Mark Cuban, for instance, using a Ghost Twitterer. Oprah Winfrey, however, has many more things to think about than tweeting 140 characters every 10 minutes (I’m not saying Oprah uses a ghost Twitterer). About Us What’s a Maverick?

Twitter 150

Twitter Case Study Press Release Small Business 150

Small Business Mavericks

APRIL 18, 2011

The Changing Face Of Article Marketing » UberMedia, Mixx, And Twitter Remember the social media website Mixx ? Not long ago Twitter announced that some third party apps weren’t going to work any longer. Mixx is popular, but it’s not as popular as, say, StumbleUpon, Digg, Facebook, or Twitter.

Small Business 156

Small Business Tweetdeck Twitter Case Study 156

Ignite Social Media

JUNE 16, 2016

Father’s Day can be a tough one for community managers. The video prompted viewers to visit hhgreg.com/dad, where they could then Tweet out pre-selected dad jokes from their own Twitter handles. Why It Works: Sometimes, the best content is that which comes from the community.

Communities 60

Communities Tips Content Authentication 60

Webbiquity SMM

JULY 9, 2012

Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. Blind case studies: write those case studies, just use generic descriptors (e.g., “a large telecommunications firm”) in place of the actual client name (e.g.,

B2B 189

B2B Case Study Telecommunications Study 189

Small Business Mavericks

MAY 3, 2011

The question arises often about how often is often enough when posting to the popular social media sites – particularly Facebook and Twitter. The question arises often about how often is often enough when posting to the popular social media sites – particularly Facebook and Twitter. About Us What’s a Maverick?

Small Business 156

Small Business Twitter Case Study Press Release 156

Oktopost

JULY 20, 2023

And just like Instagram, Threads enforces Community Guidelines on content and interactions in the app. Threads in Action: Real-World Examples While specific case studies of businesses using Threads are still emerging due to the platform’s novelty, some notable companies have already established a presence on Threads.

Conversation 91

Conversation B2B Community building Instagram 91

Oktopost

NOVEMBER 22, 2023

X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends. To get it right, first, outline your buyer persona and conduct market research to identify relevant influencers in your market that have a community of followers that fit this persona.

B2B 117

B2B Trends Social Media UGC 117

Small Business Mavericks

MAY 10, 2011

» Why Quora Is The New Twitter Quora has become quite popular lately in the Q&A arena. The problem is that Quora will run into some of the same problems that other websites have run into (namely, Twitter). About Us What’s a Maverick? About.Me: A Good Starting Place On The Web? There are good reasons for that.

Small Business 156

Small Business Twitter Case Study Press Release 156

ProBlogger

SEPTEMBER 11, 2012

Within a week, we had launched, and Darren explained his take on the process in this case study. We’ve tapped into something amazing in the DPS community and I believe that a lot of the success is to do with our approach. Many bloggers have a presence on sites like Facebook and Twitter. They want context.

Case Study 43

Case Study Study Strategy Blogger 43

Buffer Social

JULY 18, 2023

Focus on building a community The closer you are to your audience, the more sales you’ll get from them, and what better way to do that than building a community? Many online businesses – service and product-based – have built online communities despite having a thriving social media presence.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

SocialFish

OCTOBER 26, 2010

The Brewers Association has a fabulous Member Tweets page under its “Community&# tab where they run a steady stream of tweets from their members and staff. Whether you love it, or hate, or just found out what it was, the craft community has embraced Twitter. Makes me want to join – and I’m a bourbon girl!

Case Study 196

Case Study Communities Study Issues 196

SocialFish

MARCH 4, 2011

We’ve all heard the story of the unfortunate (though hilarious) tweet sent out through the Red Cross’ main Twitter account – here’s a nice recap by Shannon Otto you’ve probably seen - and how they made lemonade from lemons (so to speak). I was not awake. My ringing phone woke me a little after midnight.

Twitter 279

Twitter Communities Organization Activities 279

Bare Feet Studios

FEBRUARY 13, 2009

So I am delighted to present a brief case study for your consideration. It is a pretty straightforward formula: Someone gets an idea, creates a tag, and starts promoting it on Twitter and blogs. Thought leaders eagerly claim their turf in local communities as word spreads rapidly. Sold 167 tix online over 35 at door.&#

Case Study 40

Case Study Study Twitter Flickr 40

Bare Feet Studios

APRIL 8, 2009

He tells us how he is using Twitter to build his personal brand, drive traffic into the restaurant, save his job, and spread the Aloha! Mahalo for the full discussion, all the link love, and embracing people across the beer and social networking community. It truly is changing business daily.

Case Study 44

Case Study Study Social Media Twitter 44

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. In addition to sharing your case studies in a typical social post, consider these options as well.

Social Media 108

Social Media Strategy Case Study RFP 108