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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Case Study #2: Community Driven Product Launch. Storify Review: . Apps Case Study Event Marketing Influencers Marketing start-ups Twitter case study event marketing marketing measurement social media strategy' Background: . Results: 958,399 Social Impressions. 425 Tweets. Sell-out event.

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Monday Roundup: A Goodie Bag of #measurePR

Waxing UnLyrical

Why: On August 6th, the oh-so-wonderful Jay Baer, author of YouTility , joined us for a lively chat where we discussed the state of PR measurement today, the evolution of social media in PR, common mistakes large organizations make when measuring PR/SM results, the best measurement tools, and lessons/case studies from his book.

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On Twitter, Social Listening and Southern Hospitality

Janet Fouts

Here’s the thread on Twitter through a Storify post. Here’s a link to the Storify thread. Not only did I get a response from the chef and the restaurant, but the Mixologoist responded with pairing recommendations. When I got to the restaurant the general manager approached me and asked me if I could come with him for a moment.

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11 People Share Why They Follow My Tweets

Ari Herzog

This time around, instead of embedding multiple screenshots of people’s responses from a random moment in time, I introduce a social media tool called Storify — which enables sharing of tweets, Facebook updates, Youtube videos, Flickr photos, and other social content — to tell a story.

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No Keyboard, No Problem: How An April Fools’ Day “Setback” Brought Marc Jacobs and Staples Together

Convince & Convert

The company humorously leveraged Storify to chronicle its #nokeyboardnoproblem experience. Social Media Case Studies' Ultimately, @MarcJacobsIntl and its fan community succeeded in pleading to @Staples for help. And a shiny new keyboard arrived that evening, prompting a gracious thank you tweet the next day. Bonus points?

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5 Companies That Made Us Smile On World Emoji Day

Convince & Convert

Using Storify, items such as Lincoln’s silk hat, Louis Armstrong’s trumpet, and even fossilized sloth dung are featured with their corresponding emoji. Plus, Storify integrates nicely with Twitter to have a visual slideshow experience.

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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

Former reporter, now PR guy Tom Spalding is chronicling the blow-by-blow with regular Storify collections from the Social 46 trenches. Generally, the group has taken to the cause like a crafter to Pinterest , with dozens of tweets , photos, blog posts, and more popping up daily – and the game isn’t for another 10 days.

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