Case Study and Lessons Learned: App Product Launch and Awareness
Akamai Marketing
JANUARY 1, 2015
Case Study #2: Community Driven Product Launch. Storify Review: . Apps Case Study Event Marketing Influencers Marketing start-ups Twitter case study event marketing marketing measurement social media strategy' Background: . Results: 958,399 Social Impressions. 425 Tweets. Sell-out event.
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