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8 Questions for a Big-Time Marketer Turned Influential Blogger

Convince & Convert

Bloggers don’t want to be used as a campaign or marketing asset—they do their best work when they are a part of the brand. To dive further into this topic, I chatted with one of my favorite bloggers, James Hills, who runs a very successful travel blog. Q: You’re a travel blogger. Is it all that it is cracked up to be?

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15 Reasons Your PR Pitches Suck

Waxing UnLyrical

Assume your press release is as fascinating as the State of the Union speech. I hate to break it to you, but your press release is not. So when you send an email to a journalist, with a terse introductory note telling them to “please read the press release below,&# do you really think they will be enchanted?

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Your Social Media Content Calendar and Ideas List for Every Official (and Non-Official) Holiday of 2024

Buffer Social

  On all the fun, silly “national” days: most of these are not government-official holidays — many of them are leftover from clever marketing campaigns of years gone by — and the national generally refers to the U.S.

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