Laurel Papworth

APRIL 14, 2013

I personally think it’s too late, the seepage of Corporate Comms into Traditional Media started years ago when the first journo, running late, under resourced, published a press release as an article and said “ah well, it was written by an ex-journo and I have nothing else to add anyway” Censored Media. Mongrel Media.

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Waxing UnLyrical

DECEMBER 14, 2010

One applicant spoke about an Australian ex-Prime Minister’s use of social media as a fundamental part of his election campaign in engaging young voters. Show me that you can be witty, informative or interesting concisely, and you’ll have taken a big step towards impressing me. That got a big “check&# from me. These fine folk did: Jan.

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Akamai Marketing

MARCH 29, 2011

Don’t make me gag by posting press release after press release on your blog. Press releases are for journalists, blogs are for people. As the famous Greek philosopher, Nike once said, “Just Do It&#. Why should your customers care?

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Press Release Technorati Klout Metrics 238

Waxing UnLyrical

JANUARY 27, 2011

Assume your press release is as fascinating as the State of the Union speech. I hate to break it to you, but your press release is not. So when you send an email to a journalist, with a terse introductory note telling them to “please read the press release below,&# do you really think they will be enchanted?

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Class Press Release Flickr Comments 279

Convince & Convert

JULY 17, 2015

Bloggers don’t want to be used as a campaign or marketing asset—they do their best work when they are a part of the brand. Since then, he has led social and digital marketing campaigns for brands including Sears, Kmart, Staples, and ProFlowers. That’s the core idea behind what I am building with #MenWhoBlog.

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Blogger Questions Press Release Marketing 60

Buffer Social

JANUARY 9, 2024

  On all the fun, silly “national” days: most of these are not government-official holidays — many of them are leftover from clever marketing campaigns of years gone by — and the national generally refers to the U.S.

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Laurel Papworth

FEBRUARY 22, 2015

Which Covers: Purpose vs Values, Tribes & Customer Avatar (Targeted Comms),Spaces and Platforms, Roles and Personal Brand Gamification, Engagement Life Cycles & Call To Actions, Key Influencers, Voice & Etiquette, Campaign & Activities, Rituals & Conversation Diary. What Campaigns and Activities?

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