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It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

Buffer Social

Underwhelming AI Shopping Campaigns Adweek shares marketers’ disappointment with Meta’s AI-fueled shopping campaigns. As you experiment, monitor AI campaign performance and have alternative strategies. Mobile Live Streaming Exclusive mobile live streaming for members rolled out on YouTube mobile app.

News 72
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Apple’s Social Media Strategy: Minimally Showy With Maximum Impact

Keyhole.co

Their advertising campaigns are iconic without being superfluous. Analysis of Apple’s social media accounts As a top player in computers, laptops, and mobile devices, Apple has millions of followers across its social media accounts. And their slightly regal but warm approach extends to their online presence and marketing.

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Everything Brands Need to Know About TikTok in 2020

Hootsuite

TikTok calls itself the “destination for short-form mobile videos.” Tracks on TikTok have high meme potential, and it’s turned the app into something of a hitmaker. Like any other social network, TikTok has a gamut of influencers and meme machines who cash in on views, likes, comments, shares—and virtual coin.

Brands 145
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10 Social Media Predictions for 2019

agora pulse

This could soon be viewed as an invasion of privacy and even discrimination. In its Equality campaign it focuses on social change and inspires people to act. Takeaway: Think about voice search when planning campaigns. If you’re running AdWords campaigns, you need to think about voice search. Watch the video.

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Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

We are at a space where mobile dominates, with consumers spending more time browsing the web on mobile than desktop on average. 655 million monthly active users that are mobile only. 65% of Facebook videos occur on mobile devices. Here’s a Facebook post on mobile. Running Campaigns On Facebook vs. Instagram.

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How to Master Client Collaboration and Social Media – The 2021 Guide

Pam Moore

Folders with images, endless email chains with Google Drive links, video attachments, back and forths on Slack, oh god, I forgot to set the privacy settings to “everyone with the link” and now everybody hates –– Spreadsheets impede collaboration, making giving, receiving and implementing feedback difficult. Don’t like that slot?

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How to Master Client Collaboration and Social Media – The 2021 Guide

Pam Moore

Folders with images, endless email chains with Google Drive links, video attachments, back and forths on Slack, oh god, I forgot to set the privacy settings to “everyone with the link” and now everybody hates ––. Label your content by topic, campaign, brand, and so on and so forth. . Those seasonal memes ain’t gonna post themselves.