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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

SMS 107
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7 Strategies I’m Pitching for Businesses to use Facebook Places

Stay N' Alive

What happens when Facebook enables Push notifications on the iPhone in the future for Venue owners? You could almost turn this into a loyalty rewards system of some sort. Let’s say I run Best Buy’s Social Media campaign. SMS – Yes, Facebook Has This, Too. Just a thought.). Deals, Deals, Deals!

Strategy 111
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Omnichannel customer experience: exploring seamless customer journeys

Sprout Social

The significance of an integrated customer experience Creating an integrated customer experience is crucial in today’s digital landscape for numerous reasons, including: It boosts customer satisfaction, loyalty, and promotes advocacy: Customers who have a great experience across all channels are more likely to remain paying customers.

Loyalty 121
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6 Must-Know Types Of Competitor Analysis Tools With Top Recommendations

Keyhole.co

You find out that a competitor is offering a loyalty program that’s really popular with customers. Its social media monitoring features studies competitors’ campaigns, influencers, and social media strategies. Identify potential partners for influencer marketing campaigns and track their performance.

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The complete guide to chatbots for marketing

Sprout Social

Chatbots typically operate within SMS text, website chat windows and social messaging services—like Messenger, Twitter, Whatsapp and Instagram Direct—to receive and respond to messages. Similarly, chatbot marketing can boost sales when set up to proactively send notifications about offers and discounts to speed up the purchase process.