Sherrilynne Starkie

FEBRUARY 18, 2020

Just two years ago the news media industry looked bleak with almost half, 44 per cent, of people checking the news less than once a week. In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. Today’s picture is much rosier. What is Earned Media?

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

FEBRUARY 13, 2018

This means finding opportunities, collaborating on campaigns, sharing content and audience insights. Paid media is part of most social media campaigns, and that means consultants are managing client budgets. Managing strategic partnerships has always been an important part of public relations.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

JULY 3, 2018

If you are dealing just with awareness objectives, how you decide to track and measure will allow you to demonstrate the ROI. Even though it’s an awareness campaign, you still have a real hard metrics that you can present. Did they mention somebody from my client’s industry? Where there more stories?

Policies 231

Policies Project Metrics Sentiment 231