Justin Levy
JANUARY 20, 2010
If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Well, that is exactly what Coca-Cola has done as part of their “Open Happiness&# global marketing campaign. Thanks for taking time out of your day to come hang out here! Now, what if that was all captured on video and shared online.
Justin Levy
JUNE 23, 2010
If youre new here or just an old friend, Id love it if you subscribed via RSS feed. I really enjoyed the book especially because I had previously read David Plouffe’s book about the campaign so it was nice to tie both together. Thanks for taking time out of your day to come hang out here!
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Justin Levy
JUNE 21, 2010
If youre new here or just an old friend, Id love it if you subscribed via RSS feed. This allows Gatorade to fuse multiple sources of data and make real-time decisions based on how, for example, a marketing campaign is being received by the community. Thanks for taking time out of your day to come hang out here! great idea.
Justin Levy
JUNE 1, 2011
Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. Has your company had to execute against this plan yet?
Justin Levy
AUGUST 4, 2009
If youre new here or just an old friend, Id love it if you subscribed via RSS feed. I have inked a deal with Pearson Education/Que Publishing to write a book tenatively titled Facebook Marketing: Designing Your Next Marketing Campaign. Thanks for taking time out of your day to come hang out here!
Justin Levy
JUNE 1, 2011
Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. Has your company had to execute against this plan yet?
Justin Levy
JULY 14, 2009
If youre new here or just an old friend, Id love it if you subscribed via RSS feed. The blog-driven campaign included voting to determine how the funds would be distributed between the charities. Mashable’s Summer of Social Good campaign, for example, has a widget that does both. You can read about the results here.
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