Convince & Convert

FEBRUARY 11, 2010

Raven Zachery, project director for the Obama Presidential Campaign app and founder of SmallSociety, defends native applications. It use to be that Apple was the scrappy underdog and white knight to Microsoft's evil empire. link] James Windrow Apple used to be the scrappy underdog and white knight to Microsofts evil empire.

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. But, if one of your followers tweets and asks you to solve a customer service problem, and you answer back, you’re engaged in a customer retention event.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

AUGUST 26, 2010

RowFeeder – Raw and Ready That’s what I like so much about the new RowFeeder social data gathering system. Assuming you want to dive into the pool of custom graph creation and data manipulation, you’ll probably do so in Microsoft Excel. or engaged in brand reputation management, often on a weekly basis.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

SEPTEMBER 1, 2010

because I had only one quarter to do a campaign that got big results or we were screwed. So I’d spend more money on on a big online or direct mail campaign and then learn later that some tweaks here or there would have made it way more effective 6 months down the line rather than bombing miserably in 1 month’s time.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

AUGUST 3, 2010

Despite their size you would have to think that a Google, Apple or Microsoft could still buy them without blinking. Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. After Microsoft and Google, the new big, too big IT company could be Facebook.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Despite their size you would have to think that a Google, Apple or Microsoft could still buy them without blinking. Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. After Microsoft and Google, the new big, too big IT company could be Facebook.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

MARCH 2, 2010

It will also enable companies to move faster, and with more messaging consistency in the event of a social media-fueled crisis. Metrics Integration Due to its online nature, social media is inherently measurable.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116