Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). McCann is CEO of Gist , a provider of real-time intelligence on your network of online contacts. I did not work on the Klout campaign. Personally, I had a problem with an airline recently.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Techipedia: Tamar Weinberg

JULY 7, 2010

The success of a social media marketing campaign strongly revolves around engagement. Tools like Klout can really help you find the influencers among those who are merely twitterfeeding it up the wazoo. If you’re hiring a social media marketing practitioner for your business, look at their Klout.

Social Media 251

Social Media Klout Influencer Feed 251

Convince & Convert

AUGUST 26, 2010

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); I like the at-a-glance usefulness of this one that shows the people that have tweeted about your company, organized by Klout score (See my post about Klout and online influence mining here).

Social Media 119

Social Media Strategy Analysis Reputation 119