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14 types of social media every marketer should know

Sprout Social

Disappearing content is a great way to add excitement and urgency to your marketing campaigns. Examples: Instagram Stories, Snapchat, TikTok, Tumblr and Weibo. How brands can use discussion forums: Crowdsource product feedback and ideas in relevant forum threads. Examples: Twitter, Tumblr, Pinterest and LinkedIn.

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2 Amazing Movember Case Studies That Will Make You Grow it Back

Convince & Convert

During Movember, moustaches of all shapes, sizes and awkwardness were made to be celebrated, whether through photos, videos, or article round-ups or Tumblr blogs on the best ‘staches of the month. the campaign is housed on the Harry Mustachio website , but also has a presence on YouTube through the agency’s account.

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General Electric Teams Up With Jimmy Fallon To Launch #SomeoneShouldInvent Campaign

Convince & Convert

Inspired by science, technology and innovation, General Electric has partnered with The Tonight Show with Jimmy Fallon to host a series of Fallonventions segments and launch a new crowdsourced #SomeoneShouldInvent social media campaign. The GIFs have been shared across GE’s Tumblr , Twitter and a dedicated Giphy page.

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Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth

It drives me nuts how many of my clients are terrified of bloggers and twitterers and do everything in social media (blog, Facebook, YouTube, Tumblr) except work with influencers. Public relations people create a social media campaign and then rush to the Press with it. Tip : Make a list of bloggers and twitterers. Monitor them.

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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. In the freewheeling, egalitarian, crowdsourced world of the internet we are accustomed to, and actually feel entitled to get music, art and books for free.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. Crowdsourcing. Crowdsourcing involves tapping into your online community for new ideas, suggestions, information, or content. User-generated content is a prime example of crowdsourcing. Cost per click (CPC). Monitoring.

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