agora pulse

SEPTEMBER 23, 2020

More web traffic = CTR (click-through rate) from your social media posts or campaigns. If you’re running paid campaigns, it’s good practice to track your URLs so you can tangibly show how well they performed. Using Google’s unique URL builder , you can easily create URLs and track them via Google Analytics.

Social Media 144

Social Media ROI Social Media Management URL 144

Hootsuite

OCTOBER 28, 2019

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Use a URL shortener to make it trackable. Doing so attaches the lead to a campaign. STEP 3 : Use the campaign reporting to track the total number of clicks and conversions generated by the post.

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

APRIL 12, 2022

This is where you set up things like a greeting and your Messenger URL. Benchmarking your Facebook ad performance will depend on your industry and campaign objective. Looking at metrics like CPC and CPM will tell you if your ads are performing well. Another campaign portion to look at is the objectives section.

Facebook 117

Facebook How To Metrics Hashtag 117

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

ROI 99

ROI Analytics Influencer Campaign 99

Sprout Social

MAY 14, 2024

LinkedIn carousel ads are more targeted posts, with campaign objectives and budgets to maximize engagement. However, if the campaign goal is set to a lead gen form, the CTA will link to the same form for every slide Once a LinkedIn carousel ad is published, it can’t be edited, so make sure you double check every slide and design.

LinkedIn 105

LinkedIn URL Campaign Library 105

Hootsuite

SEPTEMBER 17, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. You’ll never spend more than a specific amount for that ad per day, helping you get a better sense of how much you should budget for your digital ad campaign. Cost-per-mille (CPM). Display campaign.

Adwords 145

Adwords Google Campaign Cost 145

Hootsuite

SEPTEMBER 9, 2020

This is an obvious choice for your first social ad campaigns. Facebook ads help you achieve one of three broad types of campaign objectives: Awareness: Build brand awareness or increase reach. So it’s not surprising that Instagram ads support the same three broad categories of campaign objectives as Facebook ads: Awareness.

Advertising 145

Advertising Social Media HootSuite How To 145