article thumbnail

The Social Media ROI Debate

Webbiquity SMM

Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? The Real Cost of Social Media by Danny Brown. 20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Is social media ROI measurable?

ROI 193
article thumbnail

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

How can we create a killer social media campaign that will get noticed? No doubt about it, you can create a buzz rapidly using social media, but unless there is a solid product/service/brand/campaign behind it, it means nothing, as it will be washed away in the endless woe of status updates and posts. The entire agency must change.

Questions 161
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. Good food for thought: [link] [link] Justin Exactly I feel as though–and I may be understanding you wrong–that you're giving a bit too much weight to Facebook.

article thumbnail

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. Good food for thought: [link] [link] Justin Exactly I feel as though–and I may be understanding you wrong–that you're giving a bit too much weight to Facebook.

Facebook 167