The Ultimate Guide to Search Retargeting, Part 2
Techipedia: Tamar Weinberg
APRIL 25, 2013
By anonymously capturing the recent search behavior of over 300 million Facebook users, we allow advertisers to launch keyword-specific social advertising campaigns on Facebook that target purchase intent. A study by comScore and Starcom MediaVest found that 84% percent of Internet users never click on an ad. Don’t waste it.
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