Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). I did not work on the Klout campaign. Customer service? Every week.

Social CRM 135

Social CRM Influencer Klout Social Media 135

Hootsuite

OCTOBER 19, 2021

We’ve got a complete comparison chart at the end of this post, but here are the key differences you should know about: Posting and scheduling. So, the ideal user for Facebook Business Suite is a small business owner or social media manager focused on professional Facebook and Instagram accounts. Facebook Business Suite features.

Facebook 132

Facebook HootSuite Marketing Comparison 132

Convince & Convert

SEPTEMBER 22, 2010

link] Lauren Faith Great post that can be summarized as the old comparison of shotgun approaches and rifle approaches. Email is the foundation for any online marketing campaign. Social rounds it out, helps to expand reach. And, you need to start unifying your content strategy across all channels.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False. Unlikely at best.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

SEPTEMBER 21, 2010

based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools. I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. Also, thanks for having Sysomos in your comparison.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

MAY 11, 2010

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? And by using a coupon BK tracked redemption, up-sell conversion – actual profit of the Facebook campaign.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

JUNE 3, 2010

I think the banks/financial institutions should be included in your comparison. It's interesting that they are trying to make the CEO the “star&# of the campaign, and put all the attention on him, but he seems woefully inadequate to the task. Fawn Thanks Jay. You are exactly on point here. What BP Can Learn From the Umpire.

Social Media 158

Social Media Strategy Consultant Social CRM 158