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16 unexpected ways to use WhatsApp for business

Sprout Social

Mukuru , one of the largest money transfer providers in Africa, realized more than $1 million in reduced SMS costs after implementing customer service via WhatsApp. Marketing campaigns. This campaign resulted in more than 1,000 messages from 600 individuals over three days. Human resources. Optimize your profile.

Banking 133
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Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

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How to Make Video Testimonials That Boost Sales

Pixlee

With the rise of short-form videos on social media, 86% of businesses are already using video as a marketing tool, and including a video on a company landing page can increase conversion by up to 80%. . People trust other consumers over brands; user-generated content (UGC) is 35% more memorable than other media, and 50% more trusted.

Video 52
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Artificial Intelligence: A Modern Approach to Marketing

Razor Social

Chemical signals are passed from neurons to neurons. One of its components is creating targeted email campaigns. It uses AI to understand more about each individual in the campaign and tailors the communication based on this data. Discover flaws in original campaigns and change segments and offers based on this.

Marketing 109
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Swine Flu 2.0 : A Case For How Managing Social Media is a Matter.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 go-to guy and has spoken at several conferences on the convergence of social media and crisis communications. Hence his warning that engaging social media is a matter of national security.

Gov 2.0 94