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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. Finding Bloggers and Influencers. Followerwonk.

Blogger 196
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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

It can be challenging to objectively determine the quality of your competitors’ content, but look towards how well-edited, researched, and original their efforts are. BuzzStream. Buzzstream software is built to achieve one key result: helping you gain the attention of digital influencers before your competition does.

Analysis 106
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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

In industry influencer Doug Kessler’s talk at the show, he stated that the biggest challenge in the marketing industry was “an over-reliance on competent, professional, well-made, on-strategy content.” What are the best advanced lessons you learned at Content Marketing World 2013, or in other research in the past few weeks?

Content 72
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How to Use Niche Publishers to Drive Revenue

Convince & Convert

Use research tools to scout for vertical bloggers. Tools such as BuzzStream and Linkdex can give you access to niche bloggers. We’ve attended all kinds of conferences—from pet blogging events to fitness blogger conferences—and they’ve all been useful in their own way.

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The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities

ProBlogger

Instead, focus on blogs with small and medium levels of influence (Twitter followers, blog subscribers, likes, +’s and so on). Contrary to what many believe, finding such guest posting opportunities does not have to involve hours of research. You will get refused, but it won’t hurt as much as being refused by an online influencer.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution. Bloggers and Other Influencers Writing About Your Content. Create “citable” content – use high-authority research from scientific journals and sources to back up your content.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

Typically when researching an idea, I look at the best resources that have been created on the subject, and ask myself, “How can we top this?”. I then worked with the design team to create the visuals and we brought Dr. Pete on board to do the research and write the content. About the Matthew Gratt: Follow @mattgratt.

Strategy 152