Akamai Marketing

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What’s the difference between buying Facebook fans and buying a email list?

Akamai Marketing

I may now understand why people think its OK to buy Facebook fans. These same people have been buying direct mail and email. I might have finally “gotten&# it.

Buy 159
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Why Buying Twitter Followers Is Damaging To Your Brand

Akamai Marketing

I’ve heard all those reasons and more for why businesses and personal brands buy Twitter followers. ” After I blew coffee all over my computer screen, I suggested to this person that buying Twitter followers could actually DAMAGE their personal brand and do the opposite of what they were hoping to accomplish.

Buy 124
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Why Buying Twitter Followers Is Damaging To Your Brand

Akamai Marketing

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The Cost of a Tribe

Akamai Marketing

Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” And it sounds so much easier than say, simply buying an ad. social media' We act almost instinctually.

Cost 161
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The difference between an audience and a community in new media

Akamai Marketing

Audiences can be purchased : Think about buying an email list or a direct mail list. That’s what you buy: access to an audience. Communities must be developed : You can not buy a community. Running an ad doesn’t take any man power or additional resources outside of creating the ad and buying the time or space.

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What's your social currency?

Akamai Marketing

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Your currency is your social media VALUE.

Lurker 203
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Measuring Social Media ROI

Akamai Marketing

Another year of measuring social media ROI. Because first, we should dispel some myths about measuring social media ROI. I’m an advocate for social media ROI, but before we can measure social media ROI, we have to kick these myths to the curb. Now hear this: social media is not free.

ROI 194