Firebelly

APRIL 9, 2013

Regardless of the size of your company, the most important component of your social media program is executive buy-in. Some of these programs were as smart as the people who planned and implemented them (and some as dumb) but ultimately, without executive buy-in, these programs will struggle or fail. Results and outcomes.

Buy 212

Buy Social Media Reputation Small Business 212

Firebelly

JULY 4, 2012

This year, HardingPoorman Group , was once again named “one of the best companies to work for,” and yet David Harding, CEO of HardingPoorman Group, is pushing even harder for innovation in every sphere of the business. ” Who is HardingPoorman Group? ” Who is HardingPoorman Group?

Groups 166

Groups Groups Trends Social Media 166

Firebelly

JANUARY 19, 2012

Based on numerous meetings with all kinds of people and organizations – here are a few of the top reasons that some groups will have a tough time succeeding with their Facebook marketing efforts. There is no ‘buy in’ from the top. So, the rush will continue. The company/organization is inherently not interesting.

comScore 172

comScore Facebook Marketing Organization 172

Firebelly

NOVEMBER 5, 2010

The success of group-buying services such as Groupon and flash sale sites like Gilt has demonstrated that consumers will jump at the chance of a good deal. Facebook Gets Serious About Location with Deals The opportunity to save money will give Facebook’s base of mobile users, now 200 million-strong, a reason to use Places to check in.

Video 189

Video Facebook Foursquare Discount 189

Firebelly

OCTOBER 26, 2011

Make sure to have a creative name for your group (just to put in a little effort). Find a blonde friend (or vice versa, depending on your natural locks), buy matching ballerina outfits, microphones (aka magic wands), British accents and rock out! Grab a bunch of friends and a hula hoop, and you’re done! Now you’ve got it.

Social Media 199

Social Media Notification Hashtag YouTube 199

Firebelly

FEBRUARY 12, 2010

Google buys social search startup Aardvark By Bobbie Johnson Google has acquired search startup Aardvark in its latest attempt to improve its standing in the growing social search market.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Firebelly

JANUARY 20, 2011

A few months ago, Altimeter Group released a study on Facebook marketing success criteria. With brand conversations, you can use emotions in buying, selling and negotiation situations (among others of course). You can accomplish a lot with conversation. I’ll be sharing my thoughts on organic calls-to-action in the near future.

Conversation 230

Conversation Brands Course Research 230