Direct Marketing Observations

FEBRUARY 17, 2012

Brian Solis from Altimeter Group used the term empathetic business models in a recent blog post titled, A Critical Path for Customer Relevance, Part 1 , and though it sounds good and I would like for all businesses to “be” that in the end. An empowered business without the customer means nothing. No one wins.

Buy 143

Buy Education Activities Groups 143

Direct Marketing Observations

DECEMBER 2, 2011

Guest Post from Chris Doster from Digital Response Marketing Group. Combine the “high tech” with a bit of “high touch” and remember that people buy from people. As a “newbie” to the digital marketing space, I may only have a “surface level” comprehension of this ever evolving profession, but I know my customers….

Content 184

Content Banking Skills Software 184

Direct Marketing Observations

JULY 28, 2011

So let’s think through that quickly about the multiple platforms that you, me, and your organization can now use to convey your key message themes: Blogs, Twitter, YouTube, Facebook, Forums, Websites, QR Codes, Group Buying sites, and LBS( location based sites)-to name but a few.

Platform 190

Platform Social Media Drupal Open Source 190

Direct Marketing Observations

JANUARY 19, 2010

this gets broader input and incorporates all departments from the start which will make ultimate buy-in that much easier. Develop and Send the RFP : Here are 2 RFP Templates to consider Sample Social Media Template from Social Media Group and Sample Unbranded SEO RFP.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

MARCH 21, 2016

The entertainment industry is now built upon “Jenga” blocks of streaming services, subscription services, platforms for buying, sharing and saving music. in a nutshell. What’s changed since then? All are on tenuous ground except for social media. Entertainment and social media are made for each other.

Social Media 100

Social Media Fashion Eventful Industry 100

Direct Marketing Observations

FEBRUARY 25, 2011

I know it’s based on The notion of group buying shares and likes and tweets but still…Can we be that precise on the value of a share or a tweet? I don’t know. It seems like such an inexact science. If we were, I would think much more would be happening in this space and business.

Facebook 178

Facebook Social Networking Widget Advertising 178

Direct Marketing Observations

JANUARY 21, 2011

Unfortunately there is not enough room here to really answer the above questions at length, but those types of questions are still coming from two familiar groups of people. That’s right, the novices and the advanced users, and all groups in between. Culture and cultures. All of your customers are wired differently.

Social Media 166

Social Media Social Networking Class Case Study 166