Twist Image

JANUARY 3, 2012

Through mobile (which are GPS-enabled) and other innovations, there will be a much bigger push to deliver services to the consumer where they physically are in much more effective ways. Look no further than your weekly Best Buy circular to see how almost all new television sets are what they are calling "Internet ready" (aka networked).

GPS 106

GPS Microsoft Apple Loyalty 106

Keyhole.co

MARCH 4, 2024

Why should a customer buy your product over your competitor’s when the items seem identical? It’s like preloading your GPS for a long trip, highlighting fuel stops, snack breaks, and overnight stays along the way. Remember, most people use social media to keep up with their families and fill their spare time, not necessarily to buy.

Examples 52

Examples Social Media How To GPS 52

Convince & Convert

FEBRUARY 22, 2016

If you don’t respond to consumers, and someone else does, they’ll start asking themselves, “Hey, why am I buying this brand again? It never crosses my mind to buy another brand of small appliance. Even though I’ve had so many years of loyalty to GE, in that moment, I might think, “I never even thought about looking at Samsung.

Data 60

Data Marketing Campaign Film 60

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. It’s never going to be Facebook (unless Facebook buys them), but don’t ignore geo-location apps. What great examples of businesses doing this well do you have? Go for it in the comments.

Foursquare 152

Foursquare Analysis Consultant Mobile 152