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Mobile: Give Your Customers That Something Extra


In this case: When they are deciding on which bar to visit, which beer to buy, who to drink it with etc. Now, Macy’s, the big all-American department store, has truly tapped into the SoLoMo movement by giving their customers that little extra something in their already launched Macy’s app : A GPS function to navigate in their flagship store in NYC!

The Spin Sucks Holiday Gift Guide

Spin Sucks

If you insist on buying them a book, do something such as The Synergist , Brand Against the Machine , The End of Business As Usual , The Like Economy , What Would Google Do , or Groundswell. GPS System. While not something you’re likely to buy just anyone, it’s a great gift idea to show how much you care. To go along with the new iPad, buy a bluetooth keyboard.

The Year Of More

Twist Image

Through mobile (which are GPS-enabled) and other innovations, there will be a much bigger push to deliver services to the consumer where they physically are in much more effective ways. Look no further than your weekly Best Buy circular to see how almost all new television sets are what they are calling "Internet ready" (aka networked). This connectivity of devices will also push our connectivity to one another as we share more things like what we're watching or what we want to buy. best buy. More social. Will this trend stop in the future? More global. More local.

Invasive or Indispensable: The Case of Permanent GPS

Techipedia: Tamar Weinberg

Is it only a matter of time until we do something ridiculously life saving but also incredibly invasive — like implant GPS tracking devices — so that we can never truly disappear? In extreme circumstances, the bottom line is that this privacy invasive RFID/GPS device can save your life. friend of mine from high school disappeared two months ago. But who would own this?

The Marketing Moral Compass

Twist Image

Before you buy that first ad, before you ask for that first email address, before you post that next piece to your Facebook page, spend some serious (and quality) time defining your marketing moral compass. Most marketers run afoul or try something that inevitably gets them into trouble, because they haven''t defined their moral compass of marketing and they have no bearings when presented with opportunities that could wind up messing with their cultural GPS. Are marketer''s the most loathed human beings on earth? It is a question worthy of an answer. Changing the marketing game.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

” But that criteria would ignore many “interim” metrics that, while not directly bottom-line related in and of themselves, are important guideposts to designing and executing financially successful marketing plans—similar to the way a pilot may use GPS or visual landmarks. But like any good thing, data simplification can be overdone. ” Twitter Followers. ” True!

10 Tips For Taking A Vacation From Social Media

SocMed Sean

We use them for online boarding passes, restaurant locators, maps/directions to popular tourist destinations, and leveraging the phone for GPS. By using the book, you’ll get back to the basics of traveling, relying less on GPS and mobile technology. I’m making the official call. Social Media is ubiquitous. It’s nearly impossible. Trust me, I tried. Who pinned what?

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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

With more than 80% of consumer purchases and 90% of b2b buying cycles now starting with search, this may be reason enough to embrace social media. 2. Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Image credit: Spin Sucks. Reasons Social Media Sucks. 1.

HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

If your website is about GPS tracking for trucks and you have text link ads about online poker, you might get penalized. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post by Harrison Jones. Canonicalization and URL Structure. www or non-www, that is the question.

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The Spin Sucks Inquisition: Laura Petrolino

Spin Sucks

Now I shall go buy them.” Remember before GPS was on your phone and you actually had to take time to figure out where you were going? By Gini Dietrich. Though Laura Petrolino needs no introduction, I asked her to sit on the Spin Sucks Inquisition hot seat today because, well, she hasn’t had a turn yet. Nope, I’m wrong. She HAS had a turn. Oh well. ”). ONE!).

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How to Engage Event Attendees with Pokemon Go

Ignite Social Media

Lures cost less than a dollar and are there to draw Pokémon to Pokestops, anyone can buy them so why not buy some to Lure folks to a session during the conference? Remember those conference and convention halls can be terrible for WiFi, cell and GPS signals, so make sure you incorporate the game in areas with optimal signals if you want those Lures to work. Invest in Lures.

51 Profitable SEO Niches to Dominate with Low Competition

Viper Chill

GPS Car Tracking. I’ve been building this blog post over the past few months so any time a new industry or niche idea comes to me, I write it down. The idea was to buy GPS trackers on Alibaba and then go and fit them on cars in your local area for a fee. Today I’m going to reveal some of the most interesting online niches where there is a lot of money to be made.

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Six Reasons Facebook Places Might Just Beat Foursquare

Spin Sucks

Halfway through, my friend Rocky leans over to me and says: “Google buys up the technologies they want. Here’s why: The GPS is spot on – You would think if your core offering depends on GPS, it would be important for this feature to work seamlessly, right? The catch is Foursquare has always had issues with GPS accuracy. Facebook just builds them.”.

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Inbound marketing provider Hubspot has seen conversion rates improve over 30% by having relevant offers targeted to each stage of the buying cycle. Tailor your mobile website to their needs, including a push-to-call phone number, GPS-enabled driving directions, and fast load times (our mobile site loads 6 times faster than our desktop website).   6.      Measure Results.

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This Week in Social Media – 5/29/2013

Social Media Marketing

Looking at it from a digital pure play vs. a linear + digital model, Freewheel has some figures to back it up: The Platforms Three weeks ago, Facebook was rumored to be considering buying Waze , the social GPS app. Now Google is considering buying Waze , which may spark a bidding war. A roundup of relevant links affecting our industry. These are those links.

What is a brand?

Blue Focus Marketing

Would you wait overnight, outside for the privilege of buying any “other&# brand’s products? However, even the best brand can still fail if it does not realize that brand choices are based on the entire package the consumer buys.  “Simply irresistible brands&#. Branding is most typically associated with marketing elements like names, trademarks and logos. 

Random Acts Of Business Kindness

Twist Image

Whether we''re looking at last month''s cover of Fast Company magazine (where Baratunde Thurston is pleading with us to #unplug ) or checking out what Arianna Huffington is doing with GPS For The Soul and beyond, we all feel trapped in a hyper-connected business world where we''re but a short grasp away from emails, text messages, tweets, status updates, newsfeeds, pings and more. gps for the soul. What have we become? We''re shackled to the work that we do - seven days a week and twenty-four hours a day. Thick is the skin. It''s a paradox. It''s an enigma. Thin skin. Win-win.

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Six Tips to Go Mobile without Going Broke

Spin Sucks

consumer searching for a jewelry store on his/her smartphone will see the nearest jewelry stores relative to the GPS-enabled device in their hand.  Enough to buy something that’s more than $100?  Today’s guest is post is written by Eric Koester. When Gini Dietrich made her 2012 predictions , she (correctly) included integration of disciplines and social commerce. But, I’d expand social commerce to be a bit more broad. You see, I agree mobile commerce is the next big thing – and a critical opportunity businesses can’t ignore. Cost: Free  . 2. Cost: Free. 3.  Over $50? 

How to Leverage a Community of Passionate Fans

Convince & Convert

Many casual users of Garmin may only know them as a GPS company, but the truth is that Garmin has been around much longer than the portable GPS has been available, working on equipment for aviation, marine, outdoor recreation, and fitness industries. Next week on Social Pros, we’ll be chatting with Alix Hart from Best Buy. Jake Jacobson, Garmin @jakesjournal. Listen Now .

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Learning About Creativity

Twist Image

If you think you're not creative, I challenge you to buy this book and do some of the exercises. I'll not only be attending this event, but sharing the stage with Arianna Huffington ( The Huffington Post ) to help her launch a new project called, GPS For The Soul. gps for the soul. There must be something in the air. While I am no Julien Smith when it comes to reading books , I am doing my best to maintain a high pace of book reading. In the end, what we learn is that creativity isn't only a mystery, but it's something that consumes those who create on a full-time basis.

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6 Reasons to Make Your Big Idea Small

Convince & Convert

Not content with their baseline level of intrigue, Brad and Sheena decided to quit their jobs, buy a VW van, and spend three years driving across the world. Brad Van Orden is the most interesting man in the world. It’s not the Dos Equis guy, it’s Brad. Sheena Navigates the Market in Nebaj, Guatemala. But Brad Van Orden thinks small. And so should you. In short, it worked. Viddy.

The Importance of Local Search and Local SEO Companies


Back in March 2010, BIA/Kelsey  released a study that found that 97% of consumers use the Internet to do research before buying local products and services. On top of that, the commercialization of smartphones and GPS technologies has empowered consumers to look for local business on the go. Local SEO Companies Have the Edge. that $99 and #1 promise just sound great. Takeaway.

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How Data Is Used to Refine Marketing Messages

Convince & Convert

If you don’t respond to consumers, and someone else does, they’ll start asking themselves, “Hey, why am I buying this brand again? It never crosses my mind to buy another brand of small appliance. I’m on Google, and a little ad pops up at the top of the page telling me about a Samsung microwave. Image via Or at least we should be. The “Tent Pole” Marketing Model.

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Diva Marketing Turns 7!

Diva Marketing Blog

Establish a 2-way conversation. . #4 Social Media Marketing GPS  I wrote the first business book based on Twitter interviews; I used Diva Marketing to tell the story. but you're only as good as your last post. . #6 Diva Marketing was almost acquired.What a trip it was when I received an eMail from the X Man  that a large blog network wanted to buy Diva. . So perhaps not so strange?

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Six Links Worthy Of Your Attention #25

Twist Image

My friends: Alistair Croll ( BitCurrent , Rednod , GigaOM , Human 2.0 , the author of Complete Web Monitoring and Managing Bandwidth: Deploying QOS in Enterprise Networks), Hugh McGuire ( The Book Oven , LibriVox , iambik , Media Hacks ) and I decided that every week or so the three of us are going to share one link for each other (for a total of six links) that each individual feels the other person "must see" Check out these six links that we're recommending to one another: GPS addict? "Is GPS eroding our brain? But that may be what the GPS has done to our brains.

Across the USA by Train… With Kids and For $0

Techipedia: Tamar Weinberg

You’ll notice we missed some underground connections, as GPS signals are lost. Bearing that in mind, I made sure to buy a Verizon MiFi that gave my laptop Internet access, especially because the train cars occasionally do have Internet, but the Amtrak Internet is slow and leaves much to be desired. This post isn’t about anything I normally write about. His trip? Maryland.

The Most Amazing Internet Stock Of The Year

Twist Image

They are buying and building properties, creating compelling editorial, building audiences and selling advertising on top of it all. There are sprinkles of newer thinking (like when The Huffington Post launched their GPS For The Soul app) and I'm hopeful that they can leverage everything they have with The Huffington Post coupled with their acquisition of Patch to crack the code on local (and hyper-local) content. gps for the soul. What do you think it is? I'm a huge fan of Business Insider. they're doing everything right). So, who do you think it was? LinkedIn ? Apple ?


Why Curation Is Just as Important as Creation [OPINION]

These are the people who enjoy the process of choosing what to hang, how to price it, and how to make sure painters have enough income to pay the rent and buy more paint and canvas. TeleNav Reveals Exactly How People Are Using GPS [INFOGRAPHIC]. Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. Trending Stories.

Women in Blogging: 125 Fearless Female Bloggers


Her latest posts include How Reading And Book Buying Has Changed With The Kindle , Writing, Blogging And Authenticity With Justine Musk, The Tribal Writer , and Becoming An Indie Author: Is Success Based On Luck. When it comes to lists of leaders in the tech industry, there is usually always one person who notes the lack of women appearing in them. And it’s no surprise they notice.

Unlocking the value of Foursquare « The Cube

Gemma Went

It doesn’t force me to verify with GPS (if your phone has one, or if you have it on, or if you get a signal). Reply Luke permalink 30/01/2010 9:36 pm Hi Gemma, Yes I agree, lets hope foursquare tighten up their verification process with GPS, like Gowalla and Rummble do. Foursquare is the clear favourite for me so I will focus more on that here. For me they bridge the gap between the online and offline world, something key in connecting brands with consumers and something that’s missing in current social media marketing activities. Well done so far. what a year!

Build Blog Products That Sell 6: Tell the World


You need to tell people to buy, rather than just crossing your fingers and hoping that they might. If you’re going to charge $329 for a three-page ebook, it had better contain the GPS coordinates for the Ark of the Covenant.). Here’s an example of what not to write to get people to buy your products. You can buy the book   here   (physical) or   here   (Kindle) and reach Greg at This guest series is by Greg McFarlane of  Control Your Cash. Say you’ve done all of the above. Now, the only remaining step is to get the sale. ” Wow.


Growth through Disruptive Innovation

Buzz Marketing for Technology

Here is how to disrupt the Tire business Instead of buying tires, how about buying tires by the usage? You can also track with GPS how the tires are being used and give feedback to drivers on how to drive better which in turn can drive down your insurance costs. Takeaways on a speech by C. K. Prahalad speaker at the World Innovation Forum. But you say “C.K. Would you agree?


Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity SMM

As advertising is increasingly looked upon with skepticism if not simply tuned out, it’s becoming increasingly difficult to buy your prospects’ attention; it has to be earned. Social Media Marketing GPS (91 pages). Disclosure: As a RevResponse affiliate, I receive an obscenely modest spiff for each download of the Social Media Marketing GPS report. Digg this!


Extreme DIY Social Media Media Blogger Relations Training For PR/Ad Agencies

Diva Marketing Blog

you buy me my next pair of Jimmy Choos. If not I'll buy you a drink when your boss says the famous Donald Trump words - You're Fired! Extreme   DYI Social Media Blogger Relations Training  -  A Four Week 12 Step Program Week One - Understanding Social Media  Step 1 Read: Social Media Marketing GPS , my free eBook for an over view of social media. Sort of funny. It's not easy.

Geo-Location Marketing | Spin Sucks

Spin Sucks

Not only are you opening up the offer to everyone, you’re offering it with urgency – something that’s hugely effective at getting buy-in from customers. In fact, until the Foursquare software becomes more delicate and GPS is more accurate, those specials can always be won without adding to the sales of the business. All good stuff. So why not offer a Happy Hour promo instead?

How To Create A Know-It-All Company - - Business Technology Leadership

Buzz Marketing for Technology

buy a link » SUBSCRIBE TO CIO. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Blogs |. Video |. Webcasts |. Podcasts |. Events |. Solution Centers |. Newsletters |. RSS Feeds. How-To. Advice & Opinion. Research & Analysis. Careers. Topics. Infrastructure Applications Development Architecture. Personal IT Organization Enterprise Partner/Vendor. « Virtualization. VMware, MS Battle Over Virtualization Management. TECHNOLOGY. Infrastructure. Network. Network Monitoring. Internet. Virus.

Australia Toyota Yaris social media campaign Downfall

Laurel Papworth

One Green Bean has a werewolf in a Yaris – you can register on Facebook or Twitter and use GPS to flag him down and get a lift to a Halloween party. But hey, Saatchi did inspire me to do the video at the top – and at least Toyota has agency people interested in buying a Yaris now, because that’s who the campaigns will mostly interest. Re: the video. BandT). link].

The Public Doesn't Need to Know What Gov 2.0 is, But They Do Need.

Social Media Strategery

For example, the city of San Francisco has a “Mom&# map – with the locations of all the playgrounds around the city and it is GPS encoded. For example, the city of San Francisco has a “Mom&# map – with the locations of all the playgrounds around the city and it is GPS encoded. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 and Open Government.

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

It’s never going to be Facebook (unless Facebook buys them), but don’t ignore geo-location apps. But, just because they aren't doing it now, doesn't mean they won't do it soon (or eventually). I don't buy your argument that you don't want to use it because they aren't using it. Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. At least it is for me. link].