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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

While influencer marketing is generally focused on positive praise for products, “de-influencing” is when influencers or content creators share advice on which products they think you should not buy. How do you define Impressions in social media? What does Reach mean in social media? How are Video Views defined in social media?

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How to use YouTube Analytics to optimize your video performance

Sprout Social

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.

Analytics 142
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Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. When choosing where to place your ads, it’s also helpful to know which networks are most popular with your target audience. This is an obvious choice for your first social ad campaigns.

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Triller: What Your Brand Needs to Know

Ignite Social Media

Instagram Reels and YouTube Shorts launched and in April, while TikTok lead the pack with 2 billion downloads of the app. and a match between YouTube personalities Jake Paul and Nate Robinson, successfully reaching, and engaging, two different demographics. It’s no secret that short-form video blew up this year.

CPM 161
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7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

There’s one catch: you end up spending time on these networks, and that’s where the money starts adding up. Audiences there are large, but they are there to connect, not to buy. Companies need to leverage different social media channels if they want buyers. After all, time is money. Yes, it’s cheap.

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Everything Brands Need to Know About TikTok in 2020

Hootsuite

In some ways it’s a bite-size version of YouTube, with videos ranging between five and 60 seconds in length. Like any other social network, TikTok has a gamut of influencers and meme machines who cash in on views, likes, comments, shares—and virtual coin. When a user buys them, they can convert them into diamonds or emoji.

Brands 145