Sherrilynne Starkie

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Viral video: Jim Carrey’s take on gun control

Sherrilynne Starkie

Both Swift’s essay and Carrey’s video serve to spur conversation and debate of important political issues. Most of the online conversation is being fuelled by Fox News’ vitriolic reaction. Most of the online conversation is being fuelled by Fox News’ vitriolic reaction. In modern times, this means social media.

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Measuring what matters in communications

Sherrilynne Starkie

A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. Buy our products? Getting executive buy in for communications plans. It was held at the head office of CIRA in Ottawa. Share our content?

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How to fire your PR agency

Sherrilynne Starkie

Both sides will learn from such conversation making future relationships better and stronger for all parties. More PR Agencies Move Into Media Buying. No matter the reasons behind the decision whether it’s politics, budgets or just plain dissatisfaction with results, it’s important to talk it through. Related articles.

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