Sherrilynne Starkie

APRIL 6, 2013

Greg Gutfield, host of Fox’s Red Eye program, called Carrey a ‘dirty stinking coward’ and said the video made him want to go out and buy a gun. Sysomos gives the sentiment a 68% favourable score. The role of artists in society has always been, in part, to provide social commentary as a reflection of our community and culture.

Video 329

Video Sysomos Sentiment Insurance 329

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). However, many of the tools I mentioned above, Radian 6, Sysomos, etc, have a management/response component included in their workflow model. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media 155

Social Media Radian6 Strategy SM2 155

Techipedia: Tamar Weinberg

APRIL 8, 2010

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity. Audiences there are large, but they are there to connect, not to buy.

Social Media 268

Social Media Marketing Policies Sysomos 268

Webbiquity SMM

AUGUST 16, 2010

HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. Social media has dramatically altered the buying process as well as marketing practices. A collection of short summaries and links to a huge list of posts about Twitter, Facebook, YouTube, mobile marketing and business development. Got some time?

Social Media 200

Social Media Tools Strategy Tips 200

Techipedia: Tamar Weinberg

JULY 7, 2010

If I wanted to shout it out, I’d buy a billboard over the Strip in Las Vegas. People are flocking to sites like Twitter and Facebook and other communities because they are online communities where they can learn from and hang out with their peers. Twitter is a community and you’re a member of the congregation.

Social Media 251

Social Media Klout Influencer Feed 251