Jeff Esposito

JANUARY 8, 2014

A recent Facebook update changed how brands are able to get content onto users’ news feeds. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.” From a Facebook user standpoint, I implore you to take off the brand/agency/social guru hat for a second. Am I right? Pied Piper?

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

APRIL 23, 2015

The removal of the friends commenting on/liking posts from brands was obtrusive, albeit a great way to poke humor at friends who comment on political/racy content (not that I have done that at all). While the audience differs, it still fits the end need of talking to people who like the brand and having a bunch of hits and misses.

Training 20

Training Feed Feedly Authentication 20

Jeff Esposito

APRIL 23, 2015

The removal of the friends commenting on/liking posts from brands was obtrusive, albeit a great way to poke humor at friends who comment on political/racy content (not that I have done that at all). While the audience differs, it still fits the end need of talking to people who like the brand and having a bunch of hits and misses.

Training 20

Training Feed Feedly Authentication 20

Jeff Esposito

MAY 17, 2011

Well, that was until today when I read this article on the Street noting that CEO Vikram Pandit launched his own fan page on Facebook to help bolster the brand image. Having a page run by a social or communications team is one thing for a brand; it is completely inauthentic when done for an individual as a “ghost” fan page.

Banking 48

Banking Wikipedia Fashion Training 48

Jeff Esposito

APRIL 19, 2012

I think data like this will start a brand gold rush towards the site’s power users similar to the rush to work with mommy bloggers. Women More Likely To Buy From Pinterest Than Facebook, Twitter – this news should really come as no surprise given the social network’s visual nature and primarily female demographic.

Instagram 39

Instagram LinkedIn Small Business Analytics 39

Jeff Esposito

APRIL 17, 2012

LinkedIn allows organizations/companies to create a branded page where people can learn more about an organization, its staff, products and services for sale, or “follow” the organization so that they can receive timely updates on new happenings or staff changes.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

DECEMBER 20, 2010

Ponder on this: Narcissism- In the past year, personal branding has been a constant trending topic and buzz word across the social space. It’s a pretty graphic that calls out some of the ugliness that lies behind the social nature of these sites. Don’t believe me? It has more pop-ups than VH1’s Pop-Up Video.

Diagrams 54

Diagrams Social Media Foursquare Privacy 54