Janet Fouts

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Groupon Goes For the Big Brands

Janet Fouts

It’s interesting that Groupon started to offer two coupons at once recently(see above) and we can hope that even if the main offer is a big brand that the little businesses will still be able to opt in to the service. If big brands start sucking up that premium space will there be room left for small business?

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My bestseller and the next book is on the way!

Janet Fouts

US: #1 Marketing for Small Business. #1 22 Small Business and Entrepreneurship. 12 Small Business and Entrepreneurship. It used to be the job of marketers to get a brand or product in front of the audience and stay there. We look at the social media profiles of brands and ask questions.

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Should you start a Google+ page for your business?

Janet Fouts

For most small businesses I’m saying no, wait a bit. There are so many things business page can’t do yet. Unless you’re a big brand with Google Direct Connect you don’t own the page name. If that person leaves the company they still “own” the page. Look at H&M for example.

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15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

Amber’s recently left her role leading the social media charge at Radian6 to go out on her own with HiddenStartup and it will be fun to watch her grow her business. She’s salty, irreverent and I always learn something from her newsletters I can apply to my own business. Naomi Dunford. Maddie Grant. Sonia Simone.

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50 Inspiring Tech Savvy Leaders Over 50

Janet Fouts

Helping companies Think Like a Rock Star & with a Southern accent. Marketing/brand strategist, idea generator, digital content magician, scribbler, information junkie. A Forbes Top 50 Social Media Influencer, blogger, B2B content marketing and inbound marketing, and social media strategist working with tech companies and B2B.

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8 strategies for Pinterest for business

Janet Fouts

You don’t have to bury your brand identity to do a good job on Pinterest. Here’s a good example of a brand page for Vineyard Brands , a wine importer on Pinterest. Take The Mother Company for example. Her small business resource boards are a great model to follow for any service business.

Strategy 165