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Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Corporate Social Responsibility (CSR) and Diversity, Equity, Inclusion, and Belonging (DEIB) programs can increase market share, drive customer loyalty, and attract top talent. However, while CSR and DEIB benefit brands and customers, they are not the same as multicultural and inclusive marketing.

Retail 178
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7 inspiring examples of corporate social responsibility

Sprout Social

Corporate social responsibility (or CSR, for short) is an accountability model businesses use to integrate social and environmental causes into their operations. How your brand takes action can set it up to create lasting connections with audiences that are looking to put their money where their mouths are. Let’s dive in.

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Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

The luxury car brand realizes how easy it’s becoming to travel in the U.S. Young adults are buying fewer cars, and this experiment is a (rather extreme) example of how social networks and smartphones make carsharing – and apparently couchsurfing – a more viable opportunity for those seeking mobility with little (or no) cost.

CSR 180
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms. Don’t be Shy.

CSR 138
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Executive Series: Listening on Social Media is about Insight Management and Analyzing Data

Mindjumpers

This week, I will go a bit deeper into one of the first steps to generate the knowledge that can get you a buy in from the c-level for your social media efforts: Listening. Break the data down to relevant insights – it might be brand related, product related, related for your companies’ CSR strategy or for your customer service team.

Data 239
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An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Companies always strive for ways to create brand awareness. Mark Newton, vice president of CSR for Timberland, stated, “We want to be proof positive in terms of the change we seek to influence through our business. An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma is a post written by Tamar Weinberg. ].

Brands 132
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5 Secrets to Better Brand Engagement on LinkedIn

agora pulse

When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. In this article, I’m going to share 5 secrets to better brand engagement on LinkedIn so that you can get in front of the people who need to know about you. We know that LinkedIn is a potential goldmine for your brand. Use Strong Images .

LinkedIn 144