Convince & Convert

JUNE 11, 2010

Sometime around next February (in time for SXSW), you’ll be able to hold in your hands, ponder on your Kindle, show off on your iPad, and maybe even listen on your headphones to a new book from me and my pal Amber Naslund. Scott’s book “ UnMarketing &# is out this Fall. It will be a must-read) We Want You! I know it.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? How much time will you be able to allocate to this project? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. Thanks again Katie. Great resource.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

SEPTEMBER 20, 2010

Companies are using social media to complete projects and find subject matter experts. Companies are using social media to complete projects and find subject matter experts. If you mean social media marketing than you’re probably right. Yet social media is and will be used in more disciplines than marketing and branding.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

JULY 27, 2012

Radian6, I think, really pioneered that model internally and had really specific, amazing ways of triaging and handling inquiries. Richard: So, we started a research project with Bain & Company a decade ago, to see whether we could find data that suggests that there really was something important to this whole customer thing.

Airlines 115

Airlines Sentiment Hotels ROI 115

Webbiquity SMM

APRIL 9, 2012

ALOT is a catalog of free “apps for your PC” in a range of categories including entertainment (comic books, TMZ, The Onion, IMDB search), food, games, travel, music, news (The New York Times, CNN, Fox News, Stock Market Watch), reference, social networking (e.g., ALOT. ** 5 STARS. apps for Facebook, Twitter and Evite) and more.

Review 200

Review Tools Social Media Klout 200

Buzz Marketing for Technology

JUNE 27, 2008

If you can afford it, buy professional listening tools, like Radian6 or others in that category. Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Contribute to your community’s blogs and projects. Be sure to stay aware of those. Don’t forget podcasts.

Social Media 280

Social Media Brands Technorati RSS 280