Convince & Convert

JUNE 17, 2010

You should devote mental energy to finding or developing a metric that is: (a) meaningful in measuring your own objectives, and (b) leads you personally to actionable items for “moving your ball forward&#. The notable points are many; among the key takeaways are these: 1. Numbers can both have value and be deceptive.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

MAY 13, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. link] jaybaer Always happy to exceed expectations! link] jaybaer Always happy to exceed expectations! How can I help you?

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

APRIL 13, 2010

Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. 10 books are up for grabs. Robert Kiyosaki awoke the inner entrepreneur in me and his book and words lead to my venture into internet marketing. Dale Carnegie Wisdom 2.0

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

JULY 6, 2010

For a real-world case of this strategy, take a look at Future Friendly – a program developed by Procter & Gamble (P&G) to help consumers save energy, conserve water and reduce waste. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

AUGUST 4, 2010

So stop wasting your energy getting all wound up about 140-character complaints, and direct some of your best thinking to how you can get the people who think you’re as interesting as rice cakes to care about your brand one way or the other. I may use that in my new book. 2) Kara is right, social media is still relatively new.

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

JULY 13, 2010

Find teachers, identify valuable communities, volunteer time to non-profit organizations who need your energy. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. If your PR firm isn’t ready for you to evolve, gently, politely ignore them.

Social Media 138

Social Media Strategy Consultant SEO 138