Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Yes, the tool is limiting.

Tools 247

Tools Adwords Marketing Class 247

Adam Sherk

OCTOBER 6, 2010

But it is possible to make some basic comparisons using data from some of the free tools that are available. PostRank has a comparison tool that uses its Domain Activity API to measure total engagement based on user participation across multiple social platforms. So I ran 30+ news sites through the tool. on their site).

Sites 176

Sites News Postrank Engagement 176

Waxing UnLyrical

OCTOBER 19, 2010

So far, early research indicates little difference in the length of searches since Google Instant.) Keyword research. The predictive text and results that show in Google Instant for various keyword combinations are in themselves excellent tools to find the most relevant keywords to use for your site. Read All About It!

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

OCTOBER 6, 2010

Before I set foot in the place, I knew that the crowd I was going to speak with would be a bit more conservative a bit more skittish about getting involved with social networking a bit more unaware (than the “average bear&# ) on how this tool can potentially help them a bit older than the average audience I’m used to speaking with.

Class 182

Class Postrank Comments Tourism 182

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Traditional and social media measurement tools usually provide 3 broad types of automation: 1.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

NOVEMBER 20, 2010

In this joint post, Sean Williams and I sat atop the ivory tower after Day 1 of the IABC Research & Measurement Conference – and issued what my husband would call “grand pronouncements.” I said, “You mean you’re not overwhelmed with excitement over the IABC Research and Measurement Conference?” It’s not what you think. Was I mean?

Conference 179

Conference Postrank Tourism WordPress 179

Waxing UnLyrical

NOVEMBER 1, 2010

The development of standardized evaluation and measurement techniques has been a topic of ongoing research, discussion and debate for years. On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&#

Class 258

Class Education Metrics Creative Commons 258