Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

If you are going down the free route, use Google Blog Search, Technorati, and blogrolls to find relevant blogs. BuzzStream is a brilliant new tool that lets you gather contact names and addresses and chart your history of communications with each individual blogger. Many are not patient enough to wait that long. Mom & pop.

Press Release 129

Press Release How To Radian6 Blogger 129

Social Media Strategery

JANUARY 17, 2009

At EPA, for example, a new employee came up with the idea of doing a contest on YouTube to create outstanding videos to teach people about testing for radon. At EPA, for example, a new employee came up with the idea of doing a contest on YouTube to create outstanding videos to teach people about testing for radon.

Gov 2.0 93

Gov 2.0 Social Media Wiki Technorati 93

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Its so easy to think that because their are millions of blogs (and if you check out Technorati you’ll see that I am write right.) Then live it.

Press Release 238

Press Release Technorati Klout Metrics 238

Social Media Strategery

AUGUST 8, 2010

Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. It might be that new guy over in community relations, or maybe it’s your webmaster. Remember, social media is driven by the person, not the position. It might be Kim over in HR.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

SEPTEMBER 22, 2008

The filters mentioned above would have to tuned such that an event would only ping if multiple people reported it and provided evidence such as photos, videos, locations, etc., link] sradick @Jon-Erik – yep, they not only mentioned it, but the CEO of Technorati was there, and did a whole keynote session on it!

Gov 2.0 50

Gov 2.0 Social Media Twitter Web 2.0 50

Techipedia: Tamar Weinberg

JANUARY 28, 2010

I’ve talked about videos. Interactive Video Another great way to promote viral content takes a little bit of Flash (usually) and some creativity. Customized videos work especially well. How-To viral pieces work in two flavors: the detailed writeup and the video tutorial. What is makes good viral content?

Social Media 180

Social Media Content SEO Examples 180