Adam Cohen
JULY 12, 2010
The web analytics team knows about what customers do with your own web assets, not about what customers do – in the real world and in online social channels where you don’t own the assets. Are they fickle with the brand of toothpaste they buy? Do they share opinions? Do they care what kind of car they drive?
Adam Sherk
DECEMBER 17, 2009
When it comes to interactive media buys it looks like Google and the other search engines still offer marketers the best opportunities online. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. What Horrible Things Did Time Magazine Do in 1964?
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Adam Sherk
JULY 13, 2010
I suppose, too, that the same dynamic that afflicts print media (advertisers demanding coverage) would exists in a sponsored access situation, although buying reprint rights seems a similar activity… I guess it will come down to objectives — is it always about the largest audience or the best audience?
Social Media Strategery
JUNE 25, 2010
Home About Me Speaking Legal-ese My Team Gov 2.0 Someone voluntarily put the name of the Intranet on their softball team jerseys? bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0 Government 2.0 Miscellaneous Personal Prof.
Adam Sherk
JANUARY 28, 2010
Will people who weren’t willing to buy news on an iPhone be sold on the idea just because the text is bigger and the photos are prettier? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. (Apple takes chunks of the revenue from those first two options.) I’d be surprised.
Social Media Strategery
OCTOBER 8, 2009
Home About Me Speaking Legal-ese My Team Gov 2.0 Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. .&#
Social Media Strategery
MAY 12, 2010
Home About Me Speaking Legal-ese My Team Gov 2.0 We needed to identify a way to make social media relevant across dozens of skillsets, markets, and teams across the firm. Participants not only understand the concepts, but are actively deploying these solutions within their project teams. Government 2.0 Heroes At the Gov 2.0
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