Socialized

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Five Things Jesus Looks for in a Blog Post

Socialized

Incidentally, the “is dead” meme is still extremely popular after many years of faithful service in the blogosphere. Call it “Email is Dead, Dumbass” or “Only Losers Use Email.” Watch your numbers improve. Postulate that anything is dead, lame, irrelevant or worthless and you are on your way to Google Analytics heaven.

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A Blog is a Better Social Media Hub Than Twitter

Socialized

When there’s a buzz out in the blogosphere that your company has shipped a defective product, is closing its doors, or is under investigation for example, a press release on the wire is no longer the fastest or most effective way to to respond.

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How Transparent is Too Transparent?

Socialized

For example, no public company should permit racism, gratuitous obscenity, out-of-control bashing of the company or its competitors, etc.

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United Breaks Guitars: Case Study in Old Media Failure

Socialized

The only way to win a customer dispute in the blogosphere is to avoid the “war&# in the first place, by being sensitive and responsive to customer needs. The difference now is they can do so with a voice that can be heard by millions and can do irreparable harm to the company’s brand.

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Debunking Five Social Media Myths

Socialized

The blogosphere has been buzzing recently in response to a Wall Street Journal article declaring that e-mail is dead. The problem posed by certain of these myths is that they mislead those trying to adopt social media, and can lead to bad decisions, poorly implemented initiatives and unrealized expectations. E-Mail Is Dead.