Convince & Convert

AUGUST 10, 2010

TA : Most companies are looking for listening tools to do two things: show trends and anomalies; and show cause and effect. We have a lot of small business customers due to our price-point (note: as low as $9.99/month), month), so filtering and more and more analytics are important to our customers. What’s going to happen next?

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

SEPTEMBER 11, 2011

I’ve seen Klout engage with a large number of bloggers and talking heads openly and honestly (without of course revealing the algorithmic secret sauce). But most social media types aren’t Paul Gillin. And Twitter, which “ranks&# tweets to determine trending topics. Google, which “ranks&# Web pages.

Klout 161

Klout Nielsen Influencer Social CRM 161

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. It builds brand loyalty like a gym membership. (I'm Of course, content alone is not the answer.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

APRIL 13, 2010

link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. No matter what, you are the one who makes this ride enjoyable or miserable.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

APRIL 14, 2010

link] [link] Trending Technology The Key to Social Media Success is Just 2 Letters | Integrated Marketing and Media | Social Media Consulting -. link] [link] Trending Technology The Key to Social Media Success is Just 2 Letters | Integrated Marketing and Media | Social Media Consulting -.

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

SEPTEMBER 21, 2010

I believe effective social media can indeed increase sales, especially when those efforts are directed toward current/previous customers. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Tyler Excellent post.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact.

Social Media 129

Social Media Strategy Influencer Case Study 129