Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

AUGUST 19, 2010

Guests type their story – upload a photo if they want – add their name and address. As Brian Solis has written about a lot, social optimization needs to be simple. You have to ask for sharing behavior in a relevant, contextual, streamlined fashion. It gives fans an appropriate assignment. That’s it.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

JUNE 3, 2010

I can't think of many examples of that type of guts on the player side. Sorry – watching Anderson Cooper go nuts on BP as I type this reply). In true big coporate fashion they ignore the little guy. link] jaybaer Weird, isn't it? Maybe golf, where people routinely penalize themselves. Is anyone advising them?

Social Media 158

Social Media Strategy Consultant Social CRM 158

Convince & Convert

JUNE 2, 2010

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? link] Ellen Cagnassola Deisel is also partnering with a furniture company creating furniture for young urban types. Or is this just creepy? They are branching out for sure. link] Trece This creeped me out.

Social Media 135

Social Media Strategy Curation Privacy 135

Convince & Convert

MAY 11, 2010

I think there's a lot social media articles out there that cover two of the three sales steps (“prospecting&# & “presenting&# which = “engaging&# ) but not as much out there about “closing&# the sale. Is there no place for old-fashioned “selling&# using social media? Remember the cold call?

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

SEPTEMBER 1, 2010

These types of half-cocked efforts almost invariably fail, and then those companies use those initial failures as a rationale for non-participation – sometimes for years. Ultimately, companies need to make money, save money, or both via social media. Just not in a linear fashion. Excellent tie-in with Outliers.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. In other cases, they are the new influencers, bloggers and taste-makers. Most blogging, video content, Slideshare presentations, Squidoo lenses and content marketing of that type fits into this category.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130