Direct Marketing Observations

NOVEMBER 17, 2011

I have content creation fatigue and frankly I’m tired. Tired of creating content? Tired of reading the same content? Do you create content for your blog or for your company blog? Everyone writes about the same thing in social media-sort of. Are you tired? For clients? The good news?

Social Media 162

Social Media Content Banking Blogger 162

Direct Marketing Observations

AUGUST 24, 2011

If you’ve been in this business for any length of time, then its time to take your collective aggregate knowledge of social media and add it to the overall mix of what you know and do. We’re at least five years in and I want you to quit being a social media specialist, because you aren’t one any longer.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

JANUARY 10, 2011

It’s not just social media. Monopolies in social media? This is the “Consumers of Content&# generation. From the standpoint of the blogger. How fresh can or could their content be? In social media, is it possible that what they are saying is fresh? What makes them fresh?

Social Media 159

Social Media Microblogging Aggregator Blogger 159

Direct Marketing Observations

FEBRUARY 3, 2012

Salacious content always works. Social media has changed the game for journalists, for newspapers, for magazines, for bloggers and readers. I knew that the post wouldn’t really reveal a secret that I had not read countless times before. So why did I click on it? People are suckers for lists.

Comments 176

Comments Education SEO Blogger 176

Direct Marketing Observations

FEBRUARY 9, 2010

Tens of thousands of media professionals have lost their jobs in the past two years, crowdsourcing has sent some professional fees into a tailspin and veteran marketers are under threat if they don’t “get” social media. Media has historically been one of the least efficient disciplines on the planet.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143