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How Much Should You Pay Social Media Influencers?

Sprout Social

Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. Nielsen found 83% of Americans somewhat or completely trust endorsements and recommendations from people they know. You can’t pay student loan bills with free samples.

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A Double Dose of #measurePR

Waxing UnLyrical

Steve also recommended Raosoft’s sample size calculator , which will do the math for you (and which Narciso Tovar was quite happy about). This time around, he elaborated, explaining that online samples can be biased. Of course, this got folks talking about what “real users&# are, influence, and so on.

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Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

However, the industry is still at the early stages of determining how social media research (my term), which is based on the raw talk of our customers, can be used as a credible decision making tool that complements traditional research methodologies. Joel's Blog CRO-ing About Research @joelrubinson on Twitter.

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This Week in Social Media - 3/19/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

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6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More

Buffer Social

Follower count is one of the metrics we keep a close eye on with our social media reports and audits. There is a lot of great advice on how to grow your followers on social media (much of which I’ll relay below), and at Buffer we’ve always been interested in the research behind the advice. Post great content.

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