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A Double Dose of #measurePR

Waxing UnLyrical

Steve also recommended Raosoft’s sample size calculator , which will do the math for you (and which Narciso Tovar was quite happy about). This time around, he elaborated, explaining that online samples can be biased. Of course, this got folks talking about what “real users&# are, influence, and so on.

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How Much Should You Pay Social Media Influencers?

Sprout Social

Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. Nielsen found 83% of Americans somewhat or completely trust endorsements and recommendations from people they know. You can’t pay student loan bills with free samples.

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5 Simple Font Changes to Boost Readers, Comments, and Shares on Your Blog

ProBlogger

The post 5 Simple Font Changes to Boost Readers, Comments, and Shares on Your Blog appeared first on ProBlogger. You may not realize it, but the font settings on your blog can have a huge effect on how many people read your content. Line width—45 to 75 characters Here’s another little-known rule that a lot of blogs break.

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Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

Joel's Blog CRO-ing About Research @joelrubinson on Twitter.   Many cases are now documented in books, articles, presentations where it did…by Nielsen Online, by Charlene Li at our recent conference in San Francisco, by MTV and Schwab via managed online communities. Toby/Diva Marketing : Let’s take it from the top.

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This Week in Social Media - 3/19/2013

Social Media Marketing

With the number of screens and constant stream of content, context is king, according to the Harvard Business Review blog. Nielsen has profiled "zero-TV" households, and it has more than doubled since 2007 to more than 5 million households. This is a segment that will start being included in measurement samples for 2013-14.

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5 Simple Font Changes to Boost Readers, Comments, and Shares on Your Blog

ProBlogger

You may not realize it, but the font settings on your blog can have a huge effect on how many people read your content. Back in 2005, Jakob Nielsen reported that in a survey of web design problems, bad fonts got nearly twice as many votes as the next contender—with two-thirds of voters complaining about small font sizes.

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6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More

Buffer Social

Place a Facebook/Twitter/Instagram logo on your blog. The Rutgers team ended up creating the term “meformer” after analyzing data from a sampling of Twitter accounts. Researchers rated a sample of tweets and assigned a category to each. Here are the Big 10: . Post great content. Write a professional bio. Stay active.

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