Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. This category can also include metrics like blog visitors and RSS / email subscribers. Answers, comments posted on your blog, etc.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

NOVEMBER 16, 2010

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Join the same LinkedIn groups. Thoughtfully and non-promotionally comment on your influencers’ blogs and/or LinkedIn discussions.

SM2 189

SM2 Alterian Social Media Influencer 189

Bill Hartzer

MAY 26, 2010

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. Review Analyst – ReviewAnalyst is a new tool that lets hotels take a proactive approach to user-generated hotel reviews, blogs, videos & images.

Cymfony 152

Cymfony Social Media Tools SM2 152

Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. She also blogs at [link]. But many marketers are too quick to create a Twitter or Facebook account and proclaim “Mission Accomplished.&# Uncover Content Ideas.

Alterian 127

Alterian SM2 Social Networking Aggregator 127

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Diana Adams.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media 157

Social Media Radian6 Strategy SM2 157

Koka Sexton

MAY 2, 2011

I haven’t blogged much since I started my awesome job at InsideView. The Social Selling LinkedIn group is over 400 members and many great conversations have been going on around social media and sales. I’ve been using a social monitoring tool called Alterian SM2. Oh… I got to meet Brian Solis. How could I forget that?)

SM2 72

SM2 Alterian Metrics Training 72