article thumbnail

13 key tools for your influencer marketing campaigns

Audiense

The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. At Audiense we understand the steps required to getting your influencer marketing campaign off to the right start : Influencer identification. Influencer evaluation.

article thumbnail

Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Today, social media is the best marketing and promotional tool. Therefore, social media marketing is more effective than traditional marketing techniques. Using the software, you can measure the results of your social media marketing campaigns. Crimson Hexagon. Small – $49/month. Medium – $99/month.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. Further, every company has analytics at some level.

article thumbnail

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Then, you can filter those mentions based on the channel e.g. Facebook, Twitter, blogs etc. You cannot monitor Facebook, Twitter and other social networks but you can monitor forums, blogs etc.

article thumbnail

How an Independent College Saved $100K Annually by Switching to Agorapulse

agora pulse

We were using Hootsuite and Crimson Hexagon, if that counts. I did a lot of market research and tried out a bunch of different software. By switching, we canceled not one but two services (Hootsuite and Crimson Hexagon) and saved over 100K annually. We were using Hootsuite! How did you discover Agorapulse?

article thumbnail

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. That’s very useful for SEO, but I can’t imagine that this level of detail would ever be sufficient to inform a marketing or communications strategy. stories, blog posts, etc.).