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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

ZMOT encompasses the time between consumers’ first exposure to advertising for a product and the ultimate purchase decision—with emphasis what happens in between those two things: online research of the product. Try adding a YouTube channel to your social media arsenal. 38% comparison shopped online. Brand Consistency.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 190
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12 Ways to Incorporate Your User-Generated Content on Different Channels

Social Media Strategies Summit

Indeed, generating quality leads is regularly recognized as one of the biggest social media marketing challenges. Nordstrom posted the images on social media, shared them on the Nordstrom website, and incorporated them into store displays for true omnichannel marketing. But it’s not just about generating efficiencies.

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Social Pros 27 – Jeremiah Owyang and Rebecca Lieb

Convince & Convert

This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jeremiah Owyang and Rebecca Lieb from the Altimeter Group. Jay : Hey everybody, we are back with episode number 27, two seven, of Social Pros. The RSS feed is: [link]. Find us on iTunes: [link].

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. I can’t do social media.” The RSS feed is: [link].

Company 120
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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

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