Buzz Marketing for Technology
JUNE 5, 2013
ZMOT encompasses the time between consumers’ first exposure to advertising for a product and the ultimate purchase decision—with emphasis what happens in between those two things: online research of the product. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on.
Social Media Strategies Summit
SEPTEMBER 28, 2023
Web plugins like Bazaarvoice offer a simple way to add a gallery of all your UGC to your website. According to Bazaarvoice , Parachute’s UGC retargeting ads produce a 35% higher click-through rate and a 60% lower cost per click than regular ads. But it’s not just about generating efficiencies. Amazon is a master of this.
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Webbiquity SMM
MAY 10, 2011
Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. A journalist is conducting research for a story…finds your blog…is impressed by the facts and knowledge conveyed and wants to learn more.
Convince & Convert
AUGUST 2, 2012
This episode features Jeremiah Owyang and Rebecca Lieb from the Altimeter Group. Rebecca Leib , both from noteworthy, social media and content analyst organization, Altimeter Group, who put together some very fascinating research recently. There is not one, but two, guests today on Social Pros, Mr. Jeremiah Owyang and Ms.
Convince & Convert
MARCH 8, 2012
This week, we’re going to talk a bit about a forth-coming report from Forrester Research. When we were doing some research for this, and you and I have interacted a couple times in the past, Jonathan, it is absolutely amazing to me the number of things that your company has going on in social. Jay: You are.
Webbiquity SMM
SEPTEMBER 10, 2012
As the CEO and Founder at TalentCulture Consulting Group, Meghan connects talent with technology companies as well as being an accomplished speaker and author. Our group is responsible for setting the strategy for the company’s global digital brand presence on cisco.com , social web sites and mobile. Meghan Biro. MeghanMBiro.
Webbiquity SMM
SEPTEMBER 12, 2011
Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Influence in social media: how to find the top bloggers by blur Group. by B2B Lead Roundtable Blog.
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