Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. According to PowerReviews , website visitors presented with user-generated content converted at a 3.8% more likely to convert than the average customer.

UGC 222

UGC Content Bazaarvoice Hashtag 222

Sprout Social

JANUARY 12, 2022

In short, this is when employees or colleagues boost your promotions and content on their own accounts. User-generated content and hashtags. For example, user-generated content is more relevant to a past customer that hasn’t made a purchase recently. This includes @mentions of your brand and tagged posts. 1000% recommend.

Conversation 136

Conversation Review Marketing How To 136

Sprout Social

SEPTEMBER 30, 2021

User-generated content. That’s why so many brands are making user-generated content a cornerstone of their Instagram social selling strategies. Given how eager consumers are to share product photos, scoring user-generated content is often just a matter of asking. It shouldn’t be. Instagram Shopping. Shoppable Instagram tools.

Instagram 112

Instagram Bazaarvoice Retail Feed 112

Sprout Social

SEPTEMBER 22, 2016

Leverage User-Generated Content. User-generated content on Instagram is significant for any brand’s social strategy because it’s authentic. A Bazaarvoice study on UGC and millennials found that 84% of the demographic are at least somewhat influenced by this type of content when making a purchasing decision.

Communities 40

Communities Instagram Bazaarvoice UGC 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Seventy percent of consumers place peer recommendations and reviews above professionally written content. Bazaarvoice). Why does UCG work better than branded content as a Digital PR tactic?

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Seventy percent of consumers place peer recommendations and reviews above professionally written content. Bazaarvoice). Why does UCG work better than branded content as a Digital PR tactic?

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Convince & Convert

SEPTEMBER 21, 2010

South by Southwest is distinct in its programming methodology, letting attendees vote (in part) for which sessions will be staged, which unfortunately makes for a lot of extra-pithy titles with weak content. But now, even the best content is beyond the official SXSW boundaries. as they are in Asia, just not yet.

Social Media 126

Social Media Strategy Conference Eventful 126